CHALLENGE

This Brand needed a solution to increase customer acquisition and create customer retention during the process of paying their bill.

APPROACH

Together, we developed a program strategy and designed a personalized engagement program to increase client acquisition by:

• Offering reduced pricing via a FIMAC partner relationship in the Telecom industry
• Focus the client during the bill paying process on new offerings and opportunities for cost savings rewards programs

IMPACT

• First year of target customers on-boarded in less than six months
• Highly engaged with brand providing personalized offers and content
• Dramatic improvement of customer retention