CHALLENGE

This Company needed a platform with the flexibility to support multiple finance and insurance marketing programs and track where their marketing dollars were most wisely invested.

APPROACH

We created a version of our proprietary origination and tracking platform for the brand that enables a comprehensive acquisition and tracking approach for all of the client’s portfolio of products, including:

• OFFERING: Six different tiers of finance product with their own unique underwriting guidelines and catalog of insurance products
• Vehicle Purchase Portfolio: Seven programs targeted to specific audiences
• Private Offer Portfolio: Personalized offer application for both finance and insurance with marketing to target specific consumers via web opt in to application processing call center.
• Goodwill Portfolio: Allowing clients dealers and field organizations to make specific discounted offers to consumers who would then use an assigned tracking platform for applications

IMPACT

With the introduction of the new origination marketing plan and proprietary tracking platform for the brand the Company enabled an introduction to variety of new programs for clients, dealers and field organizations and increased revenue by 137%. The program also enabled the Company to track marketing success of its direct to consumer marketing platform and identify the success and conversion efficiency of its dealer and field organizations

CHALLENGE

This Brand was looking for a partner who could provide a high-volume scalable marketing platform from scratch along with the support staff, technology and infrastructure to build an high volume customer acquisition model from first contact to contract. A robust marketing campaign creating a high volume of customer inquiries coupled with a proprietary CRM and sales process efficiencies would ensure a seamless journey for the customer and high conversion rate for the partner.

APPROACH

Our approach to this program included a full understanding of client’s business model and pain points. FIMAC took such an interest in the brand, a corporate equity partnership was forged. This allowed FIMAC to be deeply vested into the success of the brand. This would insure all future marketing development needs would be met and would reduce the dreaded “nickel and diming”, while also creating efficiencies around implementation and insure success.

• Customer Acquisition Model: A web based inquiry, Call center screening of all inquiries, A robust CRM to insure high conversion.
• Marketing: With a high cost savings on customer acquisition coupled with almost doubled rates of conversion there was an high increase of the flexibility to present promotional discounts and value offers to prospective clients.
• Technology: API integrations, customized marketing scripts, A comprehensive proprietary CRM built exclusively for the brand.

IMPACT

• Created a collaborative and meaningful equity partnership fostering ideation and brand growth
• Developed the brand’s ecosystem while reinforcing confidence in the sales team’s expertise, delivery, and the brands growth potential
• Dramatic brand growth and increased new client acquisition over 400% within first 9 months

CHALLENGE

This Brand, a nationwide lender in a highly compliant environment was in need of a high volume borrower inquiry marketing plan with critical focus on quality of inquiry. The brand needed a vendor that had the experience of taking over a large, complex marketing plan. The campaign required maintaining a keen focus on compliance as well as elevating the borrower acquisition.

APPROACH

We designed a strategic solution that presented the lenders niche products to the right borrower at the right time all the while maintaining compliance and using a high level of technology we created a seamless origination model whereas every aspect of the customer experience performed in a directive fashion.

• Marketing: Using scoring models, we were able to targeting potential borrowers at precisely the right time giving them option to engage online or via telephone inquiry through any device and via a call center agent who is an extension of the brand
• Technology: A completely customized CRM, a dynamic compliant scripting environment, and a “connected” API based platform where the potential borrower can engage online or via telephone inquiry through any device and via a call center all the while the process remains efficient and acquistion focused.
• Compliance : From inquiry to application to funding the platform was designed with our industry specific legal team to control and monitor compliance.

IMPACT

• A seamless and flawless client acquisition process that executes in accordance with compliance
• A significant increase of thousands of new loan inquiries monthly
• An improved customer experience

CHALLENGE

This retail brand was looking for a way to further enhance their existing marketing program with the objective of increasing use of its savings club platform and spending with the brands partners by providing a suite of red-carpet services for their customers.

APPROACH

The associates enrolled customers at the point-of-sale as a bundled service. The program offers a suite of red-carpet services including:

• Instantly discount on in-store purchases
• Percentage off on consumer’s birthday
• Cash back rewards and discounts at thousands of participating restaurants

IMPACT

• Over 300k active members enrolled since inception
• Significant incremental revenue earned since program inception

CHALLENGE

This Brand needed a solution to increase customer acquisition and create customer retention during the process of paying their bill.

APPROACH

Together, we developed a program strategy and designed a personalized engagement program to increase client acquisition by:

• Offering reduced pricing via a FIMAC partner relationship in the Telecom industry
• Focus the client during the bill paying process on new offerings and opportunities for cost savings rewards programs

IMPACT

• First year of target customers on-boarded in less than six months
• Highly engaged with brand providing personalized offers and content
• Dramatic improvement of customer retention

CHALLENGE

An international travel industry brand was looking for an innovative way to capture sales from potential customers at the initial inquiry

APPROACH

• Provided customer service representatives with a tool that seamlessly integrated into the brand’s existing technology and enabled team members to offer savings and travel services to potential travelers at prices no other brand could offer.
• Using a FIMAC partner the brand is able to offer a discounted future travel membership at the time of sale with significant discounts targeted towards future travel the traveler expressed interest in at the time of booking.

IMPACT

In addition to an increase of millions of dollars in sales revenue annually as well as praise from happy customers on social media, the travel leader catapulted from #11 to #2 in one of the industry’s most comprehensive studies of performance and quality. The program was extended beyond its initial call-center application to assist on-site customer service representatives in 300 locations worldwide. Representatives globally use the FIMAC designed platform to proactively motivate customers to purchase travel at the time of inquiry.