CHALLENGE

This retail brand was looking for a way to further enhance their existing marketing program with the objective of increasing use of its savings club platform and spending with the brands partners by providing a suite of red-carpet services for their customers.

APPROACH

The associates enrolled customers at the point-of-sale as a bundled service. The program offers a suite of red-carpet services including:

• Instantly discount on in-store purchases
• Percentage off on consumer’s birthday
• Cash back rewards and discounts at thousands of participating restaurants

IMPACT

• Over 300k active members enrolled since inception
• Significant incremental revenue earned since program inception